Saturday, July 19, 2008

I’ve been complaining about commercials a lot lately; the other day I saw one that made all the rest of them look classy. It was an advertisement for some gaudy 9/11 collector’s item: a clammy-looking oversized $20 bill printed in solid silver, with a picture of the NYC skyline — the twin towers included, of course — shimmering on one side. “The towers gleam in the morning light, much like they did on that fateful morning,” yammered the announcer, voice betraying not a hint that he knew what he was talking about. Who would buy something so grossly tacky? Who is the audience in mind? What would you even do with such a thing? Frame it? There was something mildly desperate and sad in the presentation, as if the product’s pushers knew it was a cursed item.

No comments: